In a year like no other that has forced the postponement or cancellation of most conferences and sports events, the Connecticut Convention & Sports Bureau continues to execute a robust agenda of actions to keep Connecticut front and center in the minds of meeting planners and sports promoters. Most recently:
Outreach to Planners via Industry Partners & Organizations:
- Attendance (virtual) at Professional Convention Management Association’s (PCMA) Convening Leaders 2021, a global/regional industry education event with over 3,000 attendees and face-to-face watch parties. Forecast for coming year: More hybrid than virtual events; increase in experiential venues; changes in sales strategy; compassion-over-competition; digital tours and 360-degree video technology; and expect constant change.
- Attendance (virtual) at Event Service Professionals Association’s (ESPA) 2021 Annual Meeting, comprised of event service professionals from CVBs, hotels and convention centers across North America.
- This month (March), our CTCSB staff will join the New England Society of CVBs to host a Virtual Cooking class for Meeting Planners. Our recipe is New England Clam Chowder, of course. Ingredients will be sent to the planners’ homes and we will cook it together!
e-Marketing & Online Visibility:
ConferenceDirect and HelmsBriscoe partnership renewal with our 3rd Party Partners, with more value-added benefits including e-news, promotions, webinar opportunities.
4th Quarter Digital Ad Campaign in partnership with Meeting Planners International (MPI), PCMA, Cvent & three Society of Association Executives chapters. This successful end-of-year project generated 1,200 new users on our REIMAGINED www.CTMeetings.org
Connecticut’s New Cvent Source Safely Microsite is designed to keep planners aware of the latest health and safety information. Cvent attaches this application to all Connecticut properties’ profiles.
Ongoing Media Relations:
Communication with Connecticut news outlets and all Meetings and Hospitality trade media. Proactive outreach and rapid response to issues and questions about the State's latest COVID-19 status.